Shirin Behzadi is a highly successful entrepreneur in the franchising industry. She has been the Chief Executive Officer of Home Franchise Concepts (HFC), one of the largest franchise businesses in the home space. Shirin oversaw the growth of HFC’s sales with more than 1700 franchisees. Under her leadership, the system wide sales of the company grew significantly with double digit top and bottom line growth year over year.
Shirin is a visionary leader, entrepreneur and brand builder. During her twenty-year tenure with HFC, she transformed and professionalized HFC into what is considered today the top-selling family of direct-to-consumer brands.
Today, Shirin is a board member and an advisor to several companies, helping them plan and achieve their desired growth. Shirin has garnered coverage in print and broadcast outlets for her achievements, and has been recognized by EY as Entrepreneur of the Year and a recipient of the Innovation Award by Franchise.com