It comes down to a simple formula. Good content generates followers, who become leads, and these leads go on to become customers. However, as you may have experienced, content creation is not so simple. Some nuances must be understood for your content to have the intended effect.
Why you should start creating content? And for who?
You can’t win a race without preparation or ace an audition without rehearsing the material. By the same token, one cannot launch an effective marketing campaign without first coming up with a strategy. What are your business objectives? What reaction do you hope to achieve with your campaign?
And most importantly, who is your target audience? Begin by asking yourself why you want to launch the campaign in the first place. Perhaps you would like to increase traffic to your website. Or maybe boosting your conversion rate is your goal. Deciding this will help to point you in the right direction. Then take the time to think about your buyer’s personas and where they are in the buyer’s journey. What are their goals and intent? What questions are they likely to ask? Come up with a list.
This will help you figure out the kind of content that will be most beneficial for your business.
The content you create and the format with which you present it should be tailored to suit your target audience and where they are in the buyer’s journey. During the content creation process, keep in mind that your reader may not be as knowledgeable in your area of expertise as you are. Tailoring your material based on your target audience interest is crucial for creating useful and practical content.
For example, if you are a lawyer planning to win referrals from your colleagues, technical articles regarding the finer points of law may be appropriate. On the other hand, if attracting new clients is your goal, blog articles containing easy-to-consume legal advice for your usual client type is probably more fitting. Either way, good content should be engaging and add value to the intended audience.
Online Reputation & Content Marketing
While a strong content strategy helps to build credibility for you and your business over time, the importance of your online reputation cannot be overlooked. In order to create an enduring online presence, action on both offensive and defensive fronts must be taken. Negative reviews have the potential to be very harmful to your business, and can easily detract from your hard-earned credibility. Make sure to prioritize managing your online reputation alongside content creation to attract, convert, and delight your target audience indefinitely.
Keep your reputation intact and stay active in the lives of your customers with all of the valuable and relevant content you can create. At Marketing Revive, we know what it takes to become a leader in your market, and how to gear your content towards your desired audience. We will help your business reach its full potential by managing your content marketing, content creation, and Online Reputation. Contact us if you have any questions or if you would like a free snapshot report of your business’ online presence.
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